Loftówka - Polish
Artisan Vodka
︎︎︎ Client:
Grupa Olewnik
︎︎︎ Scope:
logo design, packaging
Loft Kulinarny, owned by Olewnik Group, was launching a new artisanal brand of Polish Vodka called "Loftówka" and they approached our design studio to create a label design that would reflect the character of the brand they were creating.
We drew inspiration from classic loft building architecture, which is characterized by big, open spaces with high ceilings, large windows, and exposed brick and wood. We translated these architectural elements into the label design, using a simple and elegant layout with clean lines and a minimalist approach that emphasized the premium quality of the product.
The design received positive feedback from the client and was well-received by customers, leading to increased sales and brand recognition. The label design also helped to differentiate the product from competitors and positioned it as a premium artisanal vodka in the marketplace.
We drew inspiration from classic loft building architecture, which is characterized by big, open spaces with high ceilings, large windows, and exposed brick and wood. We translated these architectural elements into the label design, using a simple and elegant layout with clean lines and a minimalist approach that emphasized the premium quality of the product.
The design received positive feedback from the client and was well-received by customers, leading to increased sales and brand recognition. The label design also helped to differentiate the product from competitors and positioned it as a premium artisanal vodka in the marketplace.
